“Even though is legacy business, its history is in the Richmond. “We’re a Latino cultural district, and we’re seeing a lot of Latino businesses being evicted,” Arguello told Mission Local at the time. Erick Arguello, the president of the organization, reportedly called Mike Fishman and told him that the group would picket outside the spot unless Gabriner and Hernandez were allowed to remain and operate La Victoria in the space. That plan dismayed members of Calle 24, a Mission District merchants association dedicated to preservation of the area’s endangered Latino cultural continuity. The space would also function as a production bakery for Cinderella’s wholesale offerings.īeloved Russian Cafe Will Take Over Former La Victoria Bakery

Their plan was to renovate the 3,000-square-foot space and open it as a second cafe in 2019. As it turned out, Mike and Marika Fishman, the owners of Cinderella Russian Bakery & Café, were the ones who had purchased the 2937 24th Street building. Once the building’s new owner was revealed, however, that plan seemed unlikely. The bakery closed in October, and La Victoria operators Danny Gabriner (who also owns sourdough bread company Sour Flour) and Laura Hernandez told Mission Local that they were “in contact with the new property owner to keep La Victoria in the space.” Ultimately, however, they opened a spinoff business called Victoria SF at 3249 24th Street. Those sub-tenants were evicted by Maldonado in July of 2018, Mission Local reported at the time, about five months after the building was placed on the market. La Victoria’s last owner, Jaime Maldonado, took the business over from his father and in recent years had sub-leased the bakery space to tenants who continued its operation. If you’re wondering how a food news item ended up, drop us a line. Unlike most stories of San Francisco displacement, however, the closure was somewhat consensual, as the bakery’s owner was also a member of the family trust that owned the building La Victoria had operated from since 1951.Īs the year comes to a close, Eater San Francisco is following up on some of 2019’s biggest stories, to see how (or if) they were resolved. The traditional Mexican bakery had been in business at the corner of 24th and Alabama streets for 67 years when it was evicted in October of 2018. The situation behind the closure of La Victoria bakery was complicated. “Obviously you don’t want it to look like an Easter basket,” Thomas explains, “So we did it in a way that feels elevated and chic-yet so fun.Over a year after controversy erupted over Cinderella Bakery’s plans to move into the Mission District space formerly occupied by La Victoria, construction is finally set to begin on the new cafe - and Cinderella’s co-owner says that the opponents of the project have ceased their complaints.

I’m a redhead and Bryce is a redhead so it works.” Most rooms are dominated by those shades: A mint-toned kitchen island is flanked by baby pink cabinets, which match the custom terrazzo breakfast table by Concrete Collaborative a bubblegum media centre in the living room faces a U-shaped Joybird sofa in a darker rose tone a tranquil sage green guest bedroom has fluted wooden detailing on the wall a fuchsia dinosaur-printed wallpaper charms next to the vanity in the powder room and an olive-coloured soaker tub is set atop rosy Venetian flooring in the primary bathroom. “I always joke that I only use redhead colours-that is, colours that redheads look great in. “We immediately knew that the core colour palette for the house was going to be pink and green,” Thomas says. In developing the project, Howard and Thomas collectively dubbed their working style “organic glamour,” meaning a playful mix of old Hollywood influences, lively vintage pieces, and easygoing Californian vibes.

Cinderella bakery